A little clarity.
Before we begin.
Straightforward answers about working with Zella, from the first idea to life after launch.
Where do we start?
Start with the guided project planner or email hello@zellagroup.co.uk. We’ll review your goals and agree whether a discovery conversation is the right next step. Submitting the planner does not create a booking or commit you to a project.
Do I need to know exactly what I want?
No. Tell us what you want to improve, what feels difficult today and what success would look like. We can help translate that into a focused brief.
Is the Experience Lab a website builder?
The Lab is a curated demonstration of design and connected workflows. It does not generate, export or publish a production website. Your actual project is designed, built, integrated and tested around your business.
Are the Lab conversations real AI?
The current Lab uses guided sample conversations and simulated workflows to make the possibilities tangible. It does not contact your customers or make real bookings. Any AI included in your project will be separately scoped, connected, tested and governed.
How much will my project cost?
Investment depends on the scope, content, integrations and ongoing support you need. We agree a written proposal before work begins. There are no standard prices or automatic commitments in the planner.
How long does a project take?
The timeline depends on the agreed scope, content readiness, integrations and review stages. We will set realistic milestones in your proposal rather than promise a fixed timeline before discovery.
Can you work with our existing tools?
We assess your current website, CRM, booking and business tools during discovery. Any integrations depend on available access, APIs and the permissions you provide.
What happens after launch?
Your proposal will define handover and initial support. We can then agree ongoing care for updates, monitoring, content or further improvement, with clear responsibilities and service levels.
Will our team stay in control?
Yes. We agree which actions need human review and how exceptions should be handled. Automation should make work clearer, with controls that fit the risk of each task.
See the potential.
Build it with Zella.
Let’s turn the possibilities into something that works for your business.
Discuss your project